Domain Authority Checker

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores indicating a greater ability to rank. DA is calculated using multiple factors, including linking root domains and the total number of links to your website.

Page Authority (PA) is similar to Domain Authority but predicts the ranking strength of individual pages. It's also scored on a 1-100 scale and is calculated based on various factors including link metrics, on-page optimization, and content quality. PA helps you understand which specific pages on your site have the most potential to rank well in search results.

Spam Score is a metric that identifies the percentage of sites with similar characteristics that have been penalized or banned by Google. A higher spam score indicates a higher risk of being penalized. This score helps you identify potential red flags in your SEO strategy that might trigger search engine penalties or algorithmic filters.

Domain Authority is a predictive metric, not an absolute measure used by Google. While it correlates well with search engine rankings, it's designed as a comparative metric to gauge your website against competitors. DA scores are most useful when comparing similar websites within your niche rather than across different industries.

There's no definitive "good" Domain Authority score as it's relative to your competitors. Generally:

• New websites typically start with a DA around 1
• Small business websites often range between 20-30
• Larger companies and well-established websites usually score 40-60
• Top-tier websites and major brands often exceed 60
• The most authoritative sites like Wikipedia, Google, and Facebook have scores above 90

Focus on improving your score over time rather than achieving a specific number.

To improve your Domain Authority, focus on:

• Creating high-quality, engaging content that earns natural links
• Building natural and relevant backlinks from authoritative websites
• Improving site structure and internal linking patterns
• Enhancing technical SEO and site performance
• Ensuring mobile-friendliness and responsive design
• Maintaining good site speed and page load times
• Removing toxic backlinks that might harm your site's reputation
• Following SEO best practices and avoiding black-hat techniques

Remember that improvements in DA typically occur gradually over months, not days.

MozRank is a link popularity score that reflects the importance of any given web page on the Internet. Pages with high MozRank scores tend to rank better in search results. The score is on a scale of 0 to 10, with higher scores indicating more important pages. MozRank is based on the quantity and quality of other pages that link to yours.

Trust Flow and Citation Flow are metrics developed by Majestic:

• Trust Flow measures the quality of links pointing to your site based on how trustworthy the linking sites are. Higher scores indicate more trustworthy backlinks.
• Citation Flow measures the quantity or volume of links pointing to your site. It predicts how influential a URL might be based on how many sites link to it.

Ideally, you want both metrics to be relatively balanced, with Trust Flow being close to or higher than Citation Flow.

It's best to check your Domain Authority once a month or quarterly. DA doesn't change daily, and significant improvements typically take time. Regular but not excessive monitoring allows you to track trends while focusing on implementing sustainable SEO strategies rather than obsessing over short-term fluctuations.

No, Domain Authority is not a metric used by Google in its ranking algorithm. It's a third-party metric created by Moz to predict how well a site might perform in search engine rankings. While it correlates with search performance, Google uses its own complex set of ranking signals that aren't publicly disclosed in detail.